hus·tle

noun

1. busy movement and activity

 

Uh, well, buythat definition we definitely have got ourselves a HUSTLE going on friends! LuLaRoe Kyra and Jaida is LIVE. For REAL. This is happening peeps!

This past week we launched our LuLaRoe business. We utilized three channels for our "Launch Party" that we would like to review for all you LuLa lovers out there. Whether you are considering joining the movement or just in love with the collection, these hustle examples are fun to visit!

 

The first was a live video special through Facebook. This was a new experience for us both, but definitely a favorite! How cool is it that you can broadcast from anywhere in the world right through your Facebook page?! Tips we definitely recommend about using Facebook live are:

1. Utilize a camera man! Whether your business partner is recording while you are on the camera side or just asking a friend to help, keeping the focus on one person will make for a better sale.
2. Keep the noise down! Even unwrapping new styles from the plastic packaing was super noisy with all the crinkling! Unless you're aiming for a slight sound ambiance with music in the background, keep movement down to help with noise control.
3. Lastly, keep your number cards with each item up to 24 hours later. This will help answer any questions that might come from viewers watching the replay on the video. For example, "Is #32 still available?" Uh...what was style #32 again? LOL! Instead of having to replay the entire video looking for that style you can go straight to the list or pile of styles and cards.

 

The next channel we tried was through an open house pop up. For this sale, we invited guests to one of our homes, put together a little snack bar, and popped up our new rolling racks and signage to create a LuLa boutique in the living room. It was the first Friday of the month featuring an away local college game that was nationally televised, first area high school football games and the start of Labor Day weekend. With all of that going on, we still had 10 guests. This was a great number for the first in home pop up as it allowed for a little trial and error . We definitely needed a live test run on operating our app for cashiering, timing how long it took to set up, and really allowing us to help style each of the outfits our guests tried on. Tip: wine and cupcakes go a long way in pleasing a patient crowd!
 

 

The next channel we explored was Facebook photo albums. These were super successful the first 24 hours of posting! We would recommend a few tips when preparing photos for each album.

1. Get help! Especially if photographing your initial inventory which is 300+ pieces. You're looking at a full day of photographing. As long as you have this expectation in mind, it won't seem so daunting!
2. Practice lighting before you start snapping pics! Create an environment with plenty of natural light or multiple styles of lamps to help fake it 'til you make it!
3. Utilizing a photo app like PicStitch can help if you don't already have signs for sizes and prices. Just remember to allow time for this step.

All in all, our launch was at just the right pace for these two working moms. We learned a lot and had fun at the same time! For more tips and tricks to launching your LuLaRoe business, please feel free to contact us at llrkyraandjaida@gmail.com.

@lularoekyraandjaida